Turning breakthrough technology into market success

"High-tech startups should be as passionate about market development as they are about technology development"

"High-tech startups should be as passionate about market development as they are about technology development"

Accelerating high-tech startup success

Startups move from an initial idea and vision to a validated problem and solution concept, and then to a product that can be launched, adopted, and scaled through the right go-to-market and expansion strategy.

I accelerate that journey by grounding teams in deep market and customer understanding, sharpening strategic choices, insisting on disciplined market validation alongside product and technology validation, enabling strong cross-functional alignment, and translating strategy into prioritized execution.

I Focus On High-tech Teams Launching Breakthrough Products

High-tech systems combine hardware, software and science to create breakthrough solutions, e.g.:

  • Advanced Medical Imaging
  • AI in Precision Diagnosis
  • Life science Equipment
  • Advanced Production Equipment
  • Robotics & Automation

How we can work together

PoC > Investment

Strategic partner who helps founders convert technical promise into a credible market entry strategy and Series-A-ready investment narrative.

Key Activities

  • Clarify the real problem being solved (beyond the science)

  • Segment the market and identify beachhead ICP

  • Anchor value proposition in measurable customer outcomes

  • Design commercial experiments/pilots to validate market pull

  • Translate market proof into an investment narrative

Outcomes

  • Evidence for product-solution fit

  • Clarity on go-to-market strategy & roadmap

  • Credible Series-A investment case

Investment > Launch

Fractional product and go-to-market leader helping Series-A ventures turn funding into a launched product and early traction.

Key Activities

  • Translate strategy into aligned execution priorities.
  • Sharpen ICP and use-case focus
  • Substantiate value proposition and pricing logic for launch
  • Tie product roadmap to validation and traction milestones
  • Establish product management as cross-functional discipline

Outcomes

  • Launched product that customers actually use

  • Early revenue and adoption signals

  • Organization aligned around a focused product strategy (including what not to do)

 

 

Launch > Scalable Success

Fractional product and go-to-market leader helping Series-B ventures prove repeatable sales and prepare for expansion

Key Activities

  • Develop repeatable sales journeys in clear segments
  • Tie product roadmap to revenue, win rates, and growth
  • Kill or pause non-scalable initiatives
  • Define expansion logic (segments, use cases)
  • Strengthen product management capability and leadership

Outcomes

  • Demonstrated Product-Market fit

  • Repeatable sales motions

  • Series-B confidence and Series-C readiness

Why Me?

I bring a rare combination of experience, domain depth, and leadership that helps scale-ups move faster with confidence.

  • Proven experience across complex high-tech domains: medical imaging, digital  pathology, diagnostic AI solutions, life science instruments and robotics.

  • Deep expertise in product management and go-to-market for products that require technical, regulatory, and commercial alignment.

  • Outcome-driven systems thinker, able to quickly assess situations, bring clarity, and resolve ambiguity in fast-moving environments.

  • People-centric leader, connecting ideas, teams, and functions to accelerate creation and execution.

  • Hands-on, player-coach style, I lead, build, and execute alongside your team.

 

If this sounds like the support you need, let’s talk and explore whether we’re the right match.

Jasper Peeters

Trusted By High-tech Leaders 

“Jasper leads with a pragmatic, facilitative style that empowered our team with clarity and momentum.”

Niek Rijnveld

CEO Optics 11 Life

"Jasper brings structure and clarity, helping R&D and commercial teams move forward with focus and alignment."

Gerrit Sitters

GM Cell Avidity &

Co-Founder LUMICKS

"Jasper combines a unique blend of strategic insight, innovative spirit and customer focus to create winning sales strategies."

Stuart Shand

CCO IBEX AI

“Jasper bridges R&D and commercial teams with clarity and customer focus. He makes complexity actionable.”

Dirk Jan Swagerman

Sr. Director R&D, Philips Digital Pathology

A Track Record of Launching First-to-Market Products

I have launched multiple first-to-market products across medical imaging and life-science instruments. Highlights include:

  • Global roll-out of the first scalable digital pathology solution for primary diagnosis, enabling 20 fully digitised labs with 300 more underway in 2024.

  • Building a scalable go-to-market model for pioneering AI in cancer diagnostics, integrating solutions with all major platform vendors to accelerate speed and quality of diagnosis.

  • Reviving adoption of Cell Avidity as a predictive indicator for cell-therapy success, launching the next-generation platform first as a service (Avidigo) and then as an instrument (Avidion).

  • Validating new market segments for mechanobiology solutions, unlocking new applications and accelerating commercial growth.

 

What these experiences taught me:
Breakthrough science and technology are not enough. Market success requires aligning many moving parts:

  • A product that solves the core customer problems, beyond solving the technical or scientific challenge!

  • Evidence that the value promise is real, revenue is great but not the right evidence!

  • Services that ensure successful adoption and outcomes, consultative selling and customer success services should be part of the product vision!

  • A pricing and revenue model aligned with customer value and business sustainability, pricing and consumption experiments are key!

  • A go-to-market model that reaches, convinces, and expands the right segments, based on a systematic market development approach..

 

All of this must be designed, built, and tested in the market through multiple iterations. That is the essence of high-tech product management: orchestrating science, engineering, commercial, and customer teams to deliver real customer and business value through core product and go-to-market, delivery and customer success processes.

Measuring forces in biology to add new insights to drug development

Introducing Avidity, an exciting new biomarker to predict cell therapy success

Pioneering AI in histopathology diagnosis

First of a kind solution for primary diagnosis in pathology