My mission.

Companies I work with have amazing technology and a good understanding of the market opportunities that they can address. From first hand experience I have learned that turning opportunity into success can be a struggle because of a lack of clear insights or choices: who should we target? how do we create value? how do we compete and with whom? do we really have the right solution? how do we make money? My conclusion, technology companies need a strong product strategy to win in the market.

 

I offer hands-on consulting services to companies in High-Tech, MedTech, and Life Sciences, helping them to create winning product strategies, bridging the gap between technology and market success.

About me.

My name is Jasper Peeters, I am trained as an electronics engineer, inspired by music and design and have worked in strategic product roles for 20 years. I have successfully launched innovative products at both startups launching first-of-a-kind solutions, and at mature companies focused on enhancing their market position through product innovation.

My experience spans across a wide range of technologies, including professional software solutions, robotics, AI, advanced imaging equipment, and life science instruments.

I get a kick out of working with brilliant scientists, engineers and entrepreneurs to create cool new products. Like an architect, I help them connect the dots and devise product strategies that turn great ideas into market success.

What I value.

  • Innovation starts with curiosity and an open mind.
  • Assume nothing. Challenge the status quo.
  • Think strategic and set ambitious goals.
  • Execute with agility and adaptability.
  • Collaborate, together we are smarter and faster.
  • Focus on small steps and speed in execution.

Services.

Product Strategy Development.

Working with you and your product teams to create winning product strategies that deliver customer value and business results in a timely manner.

Approach: situation assessment followed by a.o. market segmentation, user research, value proposition, business models, roadmap, product plans, launch & go to market plans, organisational alignment, product success monitoring.

Product Leadership.

Build engaged and effective product teams that excel at defining and implementing impactful product and go-to-market strategies.

Approach: maturity assessment followed by targeted activities to improve role clarity, organisational structure, process, tools, people development, day to day coaching.

Recent Experiences

Exciting new metric to assess cell therapies early on

Under review

How to productise and commercialise this unique invention?

Under review


Pioneering AI in histopathology diagnosis

IBEX, founded in 2016 with the mission to transform AI diagnostics, discovered that their AI solutions delivered a far superior user experience when integrated with other software systems, rather than being used as standalone tools. In 2021,

How to get to scalable solutions and distribution channels?

I joined IBEX to build strategic partnerships with digital pathology solution providers, aiming to achieve integrated solutions and tap into the sales channels of these partners. Through these efforts, I realized partnerships that cover around 80% of the market.


First of a kind solution for clinical diagnosis in pathology

Philips was the first company to bring a digital pathology solution to the diagnostic market, where scanners needed to be push-button, fast, robust, and the IT systems had to integrate seamlessly with lab and healthcare systems while scaling to handle thousands of images per day and petabytes of data.

How to create traction in a new market?

From 2015 to 2020, I served as head of product at Philips Digital Pathology, launching the first-ever FDA-approved digital pathology solution in the US in 2017 and developing a product strategy to enable full digitisation of pathology labs. This has resulted in more than 300 customers that transitioned to a full digital workflow by 2023.