My Mission.

Bringing new high-tech products to market is both challenging and rewarding. Business leaders must navigate a constant stream of decisions under high uncertainty: Who should we target, and which problem should we solve? What capabilities should our solution offer, and how do we generate revenue? How and when should we enter the market? Can we do it alone, or should we partner with others? A well-developed product management function provides a systematic approach to these challenges, helping to enhance your return on product investments.

I offer hands-on consulting and interim support to product companies in High-Tech, MedTech, and Life Sciences. My mission is to make sure they succeed in their markets by addressing the right market opportunities through effective product and go-to-market strategies.

About me.

My name is Jasper Peeters and I am passionate about bringing impactful new technologies to the market. With over 20 years of experience, I have successfully brought innovative products to market, both in startup and scaleup environments delivering first-of-a-kind solutions, as well as in mature companies focused on enhancing their market position through product innovation. My expertise spans across a wide range of technologies, including software, enterprise IT, AI, imaging equipment, and life science instruments.

What I value.

  • Curiosity drives innovation.
  • Challenge the status quo.
  • Strategic vision and ambitious goals.
  • Agility and Adaptability.
  • Collaboration and dialogue.
  • Results-oriented execution.

Services.

Product Strategy Development.

Create a product strategy that addresses high-impact problems by aligning with both customer and business needs, leveraging technical capabilities, and delivering timely, effective solutions that maximize return on investment.

Activities: Market Research, User Research, Product Roadmaps, Value Proposition Workshops, etc.

Go-to-Market Planning.

Develop a go-to-market strategy that ensures your product launches with precision, driving early traction, establishing strong market positioning, and seizing opportunities to accelerate growth.

Activities: Go-to-Market Playbook, Pricing Strategy, Metrics & KPI Dashboard, etc.

Product Leadership.

Build high-performing product teams that excel at crafting impactful product and go-to-market strategies and transforming them into successful execution.

Activities: Maturity Assessment, Capability Development Plan, day to day coaching, etc.

Example Cases

Exciting new metric to assess cell therapies early on

In 2020, LUMICKS launched a groundbreaking instrument to measure cell avidity, giving cell therapy researchers an unprecedented ability to assess complex cell binding interactions. This breakthrough led to new insights and better drug designs. However, by 2022, the initial momentum had stalled.

How to productise and commercialise this unique invention?

I joined LUMICKS that year to build and mature the product management team, accelerating the development of our next-generation solution to address unmet customer needs and strategically targeting a new market segment to restore and drive growth.

Pioneering AI in histopathology diagnosis

IBEX, founded in 2016 with the mission to transform AI diagnostics, discovered that their AI solutions delivered a far superior user experience when integrated with other software systems, rather than being used as standalone tools. In 2021,

How to get to scalable solutions and distribution channels?

I joined IBEX to build strategic partnerships with digital pathology solution providers, aiming to achieve integrated solutions and tap into the sales channels of these partners. Through these efforts, I realized partnerships that cover around 80% of the market.

First of a kind solution for clinical diagnosis in pathology

Philips was the first company to bring a digital pathology solution to the diagnostic market, where scanners needed to be push-button, fast, robust, and the IT systems had to integrate seamlessly with lab and healthcare systems while scaling to handle thousands of images per day and petabytes of data.

How to create traction in a new market?

From 2015 to 2020, I served as head of product at Philips Digital Pathology, defining the go-to-market plan for the clinical market and launching the first-ever FDA-approved digital pathology solution in the US. I also drove the product strategy to address key value drivers: faster, more robust imaging, large scale enterprise deployments, interoperability, resulting in significant growth.