Turning breakthrough technology into commercial success.

I help ambitious high-tech ventures turn breakthrough technology into commercial success through hands-on product leadership — driving customer focus, accelerating growth, aligning teams, and delivering business results.

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The problem I solve.

Most new tech products fail not because the technology is wrong, but because:

They’re built on assumptions, not proven customer needs.
Millions flow into R&D and GTM without a clear path to payback.
Teams get misaligned on what drives success: customer success, sales and R&D teams do not work in synch.

I make sure you build the right product, at the right pace, laser-focused on creating customer and business value from day one.

I focus on Digital Health, MedTech, Lifesciences and advanced systems, where complex use cases, long sales cycles with complex buyers, and expensive R&D iterations mean the stakes are far higher.

- Jasper Peeters

How I Work.

I guide your team through a structured, hands-on approach tailored for high-tech and deep-tech environments, where solving the right technical problem isn’t enough.

Create Focus.

I drive clarity with value-creating milestones at every stage:

Right problem
Right solution
Right product
Right business model

To ensure teams stay focused on what matters — customer outcomes and business results.

Align Strategy and Execution.

I connect the full product lifecycle in a structured, iterative process:

(Co-)Lead in the trenches.

I don’t just advice, I lead:

Hands-on product and GTM leadership
Embedded in your team
Driving progress through uncertainty and change

This is how we turn breakthrough technology into trusted, adopted, revenue-generating products, not just lab success stories.

Ways to work together.

Interim Product Leader

Full-time
Lead major product initiatives. Ideal when launching new platforms, entering new markets, or aligning strategy and execution during scale-up

Fractional Product Leader

2-3 days per week

Build and mature your product function. Drive product strategy, guide cross-functional execution, and support your team as a sparring partner and hands-on leader, without adding full-time overhead.

Strategy Sprints

Targeted projects (2–6 weeks)

Tackle high-impact priorities with speed and clarity. Ideal for refining positioning, assessing product-market fit, prioritizing roadmaps, or preparing for funding milestones.