Turning breakthrough technology into commercial success.

I help ambitious high-tech ventures turn breakthrough technology into commercial success through hands-on product leadership — driving customer focus, accelerating growth, aligning teams, and delivering business results.

The problem I solve.

Most new tech products don’t fail because the technology is wrong. They fail because:

  • teams mistake early enthusiasm or first sales for product-market fit,

  • R&D and GTM investments run ahead of real validation,

  • customer success, sales, and R&D pull in different directions.

This wastes capital, slows growth, and frustrates both founders and investors.

 

I help founders avoid these traps by making sure product and business decisions are based on evidence — not assumptions.

 

I focus on Digital Health, MedTech, Life Sciences, and Deeptech, where long sales cycles, complex buyers, and costly R&D make discipline even more critical.

 

– Jasper Peeters

How I Work.

I guide your team through a structured, hands-on approach tailored for high-tech and deep-tech environments, where solving the right technical problem isn’t enough.

Focus on Value Creation.

I drive clarity with value-creating milestones at every stage:

  • Right problem
  • Right solution
  • Right product
  • Right business model

To ensure teams stay focused on what matters — customer outcomes and business results.

Cross-functional Collaboration.

I connect the full product lifecycle in a structured, iterative process:

Deliver Results.

I don’t just advice and provide theoretical frameworks, but help you put theory into practice based on real-world experience:

  • 25+ Years in Product and Go to Market
  • 10+ Years in executive roles in new ventures
  • Scars to proof it.

Ways to work together.

Interim Product Leader

Full-time
Lead major product initiatives. Ideal when launching new platforms, entering new markets, or aligning strategy and execution during scale-up

Fractional Product Leader

2-3 days per week

Build and mature your product function. Drive product strategy, guide cross-functional execution, and support your team as a sparring partner and hands-on leader, without adding full-time overhead.

Strategy Sprints

Targeted projects (2–6 weeks)

Tackle high-impact priorities with speed and clarity. Ideal for refining positioning, assessing product-market fit, prioritizing roadmaps, or preparing for funding milestones.

Product teams that I have supported

Measuring forces in biology to add new insights to drug development

Introducing Avidity, an exciting new metric to predict cell therapy success

Pioneering AI in histopathology diagnosis

First of a kind solution for clinical diagnosis in pathology

“Jasper leads with a pragmatic, facilitative style that empowered our team with clarity and momentum.”

Niek Rijnveld, CEO Optics 11 Life

"Jasper combines a unique blend of strategic foresight, innovative spirit and customer focus that translates to a robust GTM plan and winning sales strategy."

Stuart Shand, CCO Ibex AI

“Jasper bridges R&D and marketing with clarity and customer focus. He makes complexity actionable and brings vision to product strategy.”

Dirk Jan Swagerman, Sr. Director R&D, Philips Digital Pathology

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