I'm Jasper Peeters, and for over 25 years I’ve worked at the intersection of product, technology, and market — helping brilliant scientists, engineers, and entrepreneurs turn breakthrough ideas into real-world impact.

I started my career as a software engineer after studying electronics. While I appreciated the power of technology, I was even more fascinated by how innovation works:

• How do products get built?

• Why do some technologies thrive while others stall?

• How to turn a great idea into a successful product?

This curiosity led me through roles in product development, product management, and go-to-market leadership across fields like robotics, diagnostic imaging, enterprise software platforms, AI, and life sciences. At every stage, I searched for the same thing: a systematic approach to driving innovation excellence.

I’ve read the books. I’ve applied the frameworks. But most importantly, I’ve learned by doing — leading teams, launching products, partnering with founders, and delivering results in complex, high-stakes environments.

Why Go to Market Architects?

I founded Go to Market Architects to help new high-tech ventures succeed where many fail — by combining deep technical insight with strategic product leadership. I work hands-on with teams to clarify value, align execution, and bring high-impact products to market with focus and speed.

If you're building the future and want to make it commercially successful, let's talk.