Situation

Corporate Venture (Philips) in the area of Digital Pathology ready to scale up. 

Approach

Implementing a solid go to market strategy: creating strategic focus, transition from selling technology to selling a solution, steering innovation investments towards customer value and growth, ensuring profitability by implementing value-based pricing and partnering with sales to execute product launches in new geographic markets and to enable the growing sales team with the right information, field support and training.

Situation

A mature business (Philips) selling MRI scanners, struggling with steady to declining marketshare.

Approach

Executed global market & user research to refresh customer insights and identify new opportunities for value creation and differentiation. Which was translated into a new portfolio vision to direct value communication and innovation programs. For one of the innovation programs a new product team was created, focused on patient and operator experience that introduced 6/10 notable innovations for the Philips MRI portfolio over the last 7 years.